St Ives Group strengthens it's marketing services offer with acquisition of data marketing company, Response One
Date Added: Tue 13 September 2011
Marketing services and print company, St Ives plc is pleased to announce the acquisition of Response One Holdings Limited.
The acquisition of Response One represents a further step in St Ives’s strategy to provide its clients with a range of digital and marketing services, adding further value to its renowned print and display capabilities. Response One will add another dimension to St Ives’ marketing services portfolio and will complement its existing expertise in data management, direct marketing, field marketing, POS and print, provided by its existing specialist divisions.
Established in 1998, Response One is one of the UK’s leading and fastest growing data marketing businesses. The business helps its clients design and deliver effective customer and prospect communications through more intelligent use of data. Principal services include specialist media buying and sales; data quality insight and strategic campaign planning; and print management. By integrating these services into one solution, Response One has created a unique offering that has transformed multi-channel marketing activities for organisations across the UK. The business employs approximately 70 staff, is headquartered in Bath and has a strong client base including a number of FTSE 100 companies and household names and has projected revenue of £25.0m ending October 2011.
Following the acquisition, Response One will operate as a subsidiary of St Ives and will continue to be managed by the existing management team from its existing premises.
Patrick Martell, Chief Executive of St Ives said:
“Response One is an excellent fit with our growing portfolio of marketing services offerings and will give us the opportunity to sell a wider range of services across a broader customer group. The acquisition significantly enhances and extends the data based offering we are able to provide to clients to enable them to maximise return from their marketing campaigns. I am delighted to welcome Response One to the St Ives Group.”
Patrick Sargeant, Managing Director of Response One said:
“Becoming part of the St Ives Group marks the beginning of a new and exciting chapter in our journey at Response One. Our knowledge of how to maximise response from direct marketing media, combined with our insight driven approach to data and our innovative campaign production techniques fits perfectly with St Ives. It gives us a wonderful opportunity to strengthen our competitive advantage and satisfy our ambition for growth and expansion.”
St Ives was advised by Ingenious Corporate Finance.
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