integrated trigger campaigns
By effectively using prompts coded into your marketing database, subsequent events can be automatically ‘triggered’ to allow a quick and automatic response to a customer interaction or requirement. Triggers can range from a single reaction to a customer request or pre-determined event (birthday, anniversary etc), to the building of a complex marketing workflow across all channels to automatically formulate a planned and integrated marketing campaign. Automatic outputs can be in the form of a digitally printed direct mail piece, an email, an SMS message to a customer’s mobile phone, or the creation of a personalised URL.
By using a trigger campaign effectively, response rates can be significantly improved through the seamless delivery of fully integrated customer and prospect communications, automatically triggered for immediate despatch of digitally printed collateral, email, SMS and personalised web marketing. Rapid response times to customer requests and effective personalisation of the message ensure you deliver exceptional levels of service and improve your customers’ journey.
St Ives Direct’s database team can integrate customer profiles to trigger events and ensure consumers receive the most appropriate call to action, at the right time and through the right channel. These highly relevant marketing communications will help you to connect and communicate with prospects and customers in a more efficient and effective way.
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