response management
Irrespective of the channel used, every direct marketing campaign generates responses that must be captured, measured and analysed effectively. This process is critical since it can mean the difference between making and losing sales. What’s more, analysing and comparing anticipated response profiles with the actual results is essential in enabling marketers to refine their strategies and future campaigns with a view to generating more revenue and profit for their organisation.
At St Ives Direct, we believe the key to successful database marketing lies in making data meaningful by turning it into knowledge. We therefore use a combination of techniques to generate meaningful insight, which in turn can be turned into workable strategies and initiatives. At the end of the day, customer data is our clients’ greatest asset, so our objective is to help them make best use of it.
To illustrate the range of our services, of necessity, we have reproduced customers' registered and unregistered trade marks and representations of their brands. The rights that our customers have in their respective trade marks and brands are fully acknowledged.